On 30th June 2022, Catalyst Design Retail and Online Branding Solutions LLP won the prestigious VMRD Retail Design Awards' Gold Award for Best VM Installation, for their project Adidas Jio World Drive. ...

Sumit Kumar, Managing Partner, Catalyst Design Retail & OBS LLP, shares with Retail4Growth his thoughts on in-store lighting in our ‘Spotlight’series presented in association with retail lighting solutions company Gardler. ...

The experience centre for ILIFE’s robot vacuum cleaner brand EASINE, located in Bangalore and designed by Catalyst Design, is all about reinforcing what the product can do to keep homes clean. ...

Executed by Catalyst Design in the South and West, innerwear brand Zivame’s new window campaign, which was rolled out across 88 stores pan India, is based on the theme ‘Dekho Maine Kya Kiya’ and encourages women to push their boundaries. ...

With an objective to rejoice auspicious times, the window has been executed across pan India Taneira stores.
Taneira - the youngest brand from Titan Company, has a uniquely experiential display of sarees, lehengas, fabrics and ready-to-wear blouses. The brand recently executed a splendid window design across its stores. ...

With reduced business and budget cuts, I think ‘less is more’ sums up perfectly the concepts and executions that happened in 2020. We have learned how to ideate and execute with limited means and this learning goes a long way to create a sustainable world. Also the ‘safety fIrst’ approach is going to go a long way.
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Running today is not only a form of sport but a religion.This Idea may have prompted WSF group when they opened Neos Store at Surat's VR Mall amongst their many sportswear stores in India. Respocible to execute the store design and VM of the store, Jags of Catalyst Design, explained," The brief was to create one of its kind running speciality multibrand chain that connects with runners and provides them holistic solutions under one roof." ...

Conceptualised, designed and installed by VM agency, Catalyst Design; the OnePlus 8T window attracts eyeballs as its exhibited in 27 OnePlus exclusive stores and partner stores (Reliance and Croma) across India. The brand aspires to highlight the product USP, keeping in mind the tech leading brand sentiment for community and consumer experience through the minimalistic yet unique design. ...

Taneira - the youngest brand from Titan Company Limited, offers close to 3000 unique pieces across sarees and lehengas made only from pure and natural fabrics from over 65 regions in India, celebrating the diverse textiles and craftsmanship. The brand recently executed a nature-inspired window display that combines eco-friendliness and wondrous colours. ...

Creating an impeccable window display to make the brand stand out from its competitors can sometime be a daunting task for the visual merchandisers. When done right, it triggers an innate response that often result in higher sales result. Currently VM has a very strong role to play to not only enhance store presence but also to transform the whole space and ensure that key products are presented in a best way. Retail4Growth spoke with few industry professional who shared few tips for an effective window display which will help in more footfalls and generate more sales. ...

Menswear brand from Aditya Birla Fashion & Retail Ltd (ABFRL), Van Heusen, has recently executed its wedding window to showcase their collection of men’s suits. Defying the regular pattern of wedding window in India, the menswear major has depicted the imagery of “king of cards” to denote the kingly look of a man.

Elaborating further on the narratives and execution to Retail4growth, Diptendu Saha, Head –VM, Van Heusen, explained, “We wanted to break away from how wedding windows are perceived in India through elaborate floral representations etc. ...

Innerwear brand Amante’s Spring-Summer window, Floral Cocktail, hit the brand’s 10 premium stores.With minimal use of mannequins, the window presents colorful paper-crafted flowers matching the displayed merchandise and played around 5 primary colours.

Innerwear brand Amante has recently launched its “floral cocktail” window at 10 flagship stores across the nation in premium cities. The minimalistic window brings the characteristic of the brand by generous use of colourful paper flowers and use of two mannequins donning Amante merchandises... ...

Nike’s latest window and in-store VM is executed with UV print done on clear acrylic sheet to depict a trail of smoke from a rocket. This is to symbolise the high performing facet of their runner footwear range, Pegasus.

To promote the latest edition of their Pegasus footwear range, Nike India has recently executed a VM scheme involving their window and in-store at all stores at key metro markets. To depict the range’s high performance, the concept of a rocket zooming ahead has been executed through UV print done on acrylic sheet. ...

OnePlus Nord is the latest offering from the global technology brand, OnePlus that aims to make the OnePlus experience accessible and affordable. The brand’s new eye-catching window display epitomizes the brand’s ethos and elevates the visitor's experience a notch higher.

The window display is created using expressive and edgy creatives and pays close attention to artful details. Darshana Bala, Offline Marketing Head, OnePlus explained, “In a month-long pre-launch campaign, OnePlus Nord emerged as the highest-selling variant during Amazon Prime Day. ...