Talking more on the concept, Nike Team Works India explained, “Pegasus, the high performance footwear range from Nike, is meant for runners who want to quicken their pace. We keep on upgrading the edition and the VM promotes the latest and the 35th edition of Pegasus. To highlight the innovation and high performance, we were inspired by how a rocket takes off leaving a trail of smoke behind. The UV print on the transparent acrylic sheet depicts the trail of smoke while the shoes positioned on top of it seems erupting out of that smoke.”
Execution: Catalyst Design (South & West), Sym Graphics (North)
Source: retail4growth.com/projects/nike-launching-its-latest-edition-in-rocket-takeoff-style-3847
