Adidas launched the official ICC World Cup Indian jersey through an electrifying retail campaign that celebrated the pride and passion of Indian cricket fans. The campaign highlighted the jersey’s unique design, which drew inspiration from India’s cricketing heritage while incorporating modern performance technology. Featuring the iconic blue with intricate patterns, the jersey was crafted with sustainable materials, underscoring Adidas' commitment to both style and sustainability. The retail launch was brought to life with fan-centric events across major Indian cities, including jersey customization stations, cricket-themed experiences, and meet-and-greets with iconic players. The digital aspect of the campaign amplified the excitement, with exclusive behind-the-scenes footage, influencer collaborations, and early access promotions. This comprehensive launch created a wave of excitement among Indian cricket fans, making the new Adidas ICC World Cup Indian jersey a symbol of national pride and cricketing excellence.