BOROSIL
INSTORE VM

Catalyst Design partnered with Borosil to conceptualize and execute the in-store visual merchandising for its exclusive brand stores, creating a cohesive retail experience that seamlessly showcased the brand's extensive product portfolio. Our scope included strategic product display planning, creative merchandising for high-impact display areas, cross-category storytelling, and the design of experiential zones such as modular kitchen and dining displays. Through thoughtfully curated feature zones, styling interventions, and window display concepts, we transformed the retail environment into an engaging space that enhanced product discovery, strengthened brand communication, and elevated the overall customer experience.