Catalyst Design recently designed an experience centre for ILIFE, which manufactures the robot vacuum cleaner brand EASINE. The ILIFE group, which has expanded their business to over 30 countries, wanted to transform their experience center, which existed in a traditional lounge setup, into something that “more strongly represents the brand and accentuates brand identity more prominently”, as shared by Catalyst Design. The idea essentially was for the design to help in depicting and presenting the products in a more effective way.
Catalyst successfully created a space that reflects all that the brand stands for — cutting-edge technology to meet various cleaning needs and a product that offers versatility and convenience for everyday use. The 2000 sq ft store located in Bangalore is indeed a reinforcement of the brand values.
Catalyst Design shares that the main highlight of the design project, that was executed between December 2021 and January 2022, was the theme – movement and motile aspect of the product. Hence lines were used across the designs, depicting motion and flexibility. Lights have also been used to create a futuristic look resonating with the brand’s focus on cutting edge technologies.
