Go ahead and feel good, urges Zivame’s VM campaign

Executed by Catalyst  Design in the South and West, innerwear brand Zivame’s new window campaign, which was rolled out across 88 stores pan India, is based on the theme ‘Dekho Maine Kya Kiya’ and encourages women to push their boundaries.  

nnerwear brand Zivame has executed a window campaign around the theme, ‘Dekho Maine Kya Kiya’. The idea was to encourage women to push their boundaries and live out their desire to be comfortable with themselves in new and exciting ways. Executed by Catalyst Design, the window campaign aimed at inspiring women to break out of the question, “Can I pull it off?” which holds them back as the right The right intimate wear, made for her body type, is an enabler of personal style and body flair.

As the Catalyst teams informs, talking  about the VM concept and execution as part of the campaign, “The right intimate wear supports a woman to confidently push forward. Zivame’s ‘Dekho Maine Kya Kiya’ campaign captures this confidence and freedom.
The window itself consisted of a central circular MDF structure that mimicked a bioscope. The internal 4 circles revolved around the centre of the reel. This movement impersonated a running showreel, showcasing captured stills from the brand campaign.”


Total Number of Stores – 88 ( Pan India)

Vendor Involved –  Catalyst Design – West & South /  North – KVC Retail Solutions 

Courtesy – Divya Vandal


11 June 2020