The window concept is currently executed at the brand’s 7 stores and will be carried across other stores in the coming months.Throwing more light on the elements used in the design, Tim Peng, Offline Sales Head, OnePlus shared, “The display consists of multi-layered design that had visuals with different effects, i.e, non-lit, backlit and even a dynamic screen playing video contents. These different elements were used together to highlight the martphone features and also make it attractive to consumers. For example, to showcase the exceptional camera feature we have installed sleek inlay backlit frames.”
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Tim further added, “Finally, the frame was complimented with the same acrylic rods as the outer shell. The in-store engage pedestal is a sleek tripod-like structure emblazoned with lit rods on 3 sides. With the right communication, the display raises awareness and educates the consumers about Nord.”
